Your patient list holds people you've lost touch with
They already know your team. They already trust your care. But without a way to spot who hasn't returned, those relationships sit quietly in your database.
Patient reactivation · Made for Australian clinicsSome patients haven't
been back in a while.
They're not lost —
they're forgotten.
Some lapsed patients just need a friendly hello. DrKing finds patients who haven't visited in 6+ months and runs personalised SMS and email reactivation campaigns every month.
A little follow-up. A healthier practice.
A familiar face, rediscovered.Last visit: 18 months ago
Your clinic, with DrKingA thoughtful check-in
···TODAY, 9:41 AM
Delivered
Patient reactivatedOne message. A new appointment.
Sometimes, all it takes is hello.
Monthly
reactivation campaigns
SMS + email
personal invitations to return
12-month
campaign calendar
1 inbox
for every reply
What DrKing runs for your clinic, month after month.
The quiet gap in your practice
They didn't leave.
Life just got in the way.
A busy week becomes a missed check-up. A missed check-up becomes a year. And a patient who trusts you slips through the cracks.
01
Nobody has time to call lapsed patients
Your reception team is looking after the people in front of them. Working through an 18-month-old patient list never quite makes it to the top of the day.
Returning patients don't need to be found all over again
No new audience to find. No introduction to make. Reconnecting with an existing patient can mean less acquisition spend and more of your time devoted to care.
The opportunity hiding in plain sight
A small nudge.
A rather big difference.
Start with your own list size. Use the slider below.
The result is an example estimate, not a forecast.
The rate and visit value are examples. Your clinic's will differ.
1,200lapsed patients
×15%example rate
×$200example visit
example estimate from your input / campaign
An example estimate, not a revenue guarantee. The 15% rate and $200 visit are example assumptions, not industry figures. Gross revenue in AUD, before campaign costs. Actual results depend on your patient list, offer and bookings.
From “it's been a while” to “see you Thursday”
The follow-up you meant to do.
Already taken care of.
DrKing turns your patient list into thoughtful conversations, then helps those conversations become appointments.
01
Find the familiar faces
Identify patients who haven't visited in 6+ months. Build a focused reactivation audience from your patient records, with campaigns run each month.
02
Send a personal hello
Reach out by SMS or email with a personalised invitation to return. DrKing handles routine replies automatically, so interest doesn't disappear in an unattended inbox.
03
Make coming back easy
AI booking helps returning patients find a suitable appointment. Capture interested replies for follow-up and pass questions that need a human to your team.
Explore lead managementMore care. Less chasing.
A welcome back.
Without the
extra workload.
Everything a clinic patient reactivation campaign needs, from the first message to the next visit.
The right patients, at the right time
Focus on patients overdue for a visit. Set your reactivation window around your clinic's recall needs.
Personal messages. Automatic replies.
Start with a familiar, friendly SMS. Keep the conversation moving when patients reply, even when reception is busy.
A shorter path back to the chair
AI-assisted booking helps patients choose a time without the back-and-forth of phone tag.
Fewer interested patients slip away
Capture returning-patient enquiries and keep follow-up organised, including people who are interested but aren't ready to book.
Keep the next appointment on track
Pair reactivation with appointment reminders to help patients remember the visit they've just booked.
For Australian clinics that put patient relationships first.
A few things you might be wondering
Good questions.
Clear answers.
A closer look at bringing your patients back with DrKing.
What is a patient reactivation campaign?
It's a planned check-in with patients who haven't visited your clinic for a while. DrKing identifies lapsed patients each month and sends personalised SMS and email invitations to return, then helps handle replies and booking enquiries.
How long should a patient be inactive before we contact them?
Six months is a starting point, rather than a rule for every patient. Your clinic can choose a reactivation window that reflects its usual recall schedule and the type of care you provide. DrKing focuses outreach on patients who fit that window.
What happens when a patient replies to the SMS?
DrKing can respond to routine enquiries and help the patient book an appointment. Interested replies are captured for follow-up, while questions needing your team's judgement can be passed to a person. Appointment reminders can then support the next visit.
Can we choose who receives a campaign?
Define your lapsed-patient audience before sending. Use an eligible patient list with appropriate permission to contact, exclude people who have opted out, and include a clear way to stop future messages. Confirm your clinic's patient data and messaging requirements during setup.
Is the calculator a promise of results?
No. It's an example estimate. It multiplies your lapsed-patient number by an example 15% reactivation rate and an example $200 visit, before costs. These are not industry figures. Your actual return depends on your patient list, response rate, attendance and visit value.
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Your next patient
already knows you.
Give them a reason to come back. DrKing takes care of the follow-up.
Find your clinic's opportunity